Levi Strauss & Co. one of the best known and largest jeans manufacturers in the world. The company was founded in 1853, although the boom only came in the 1870s.
The most-worn jeans to date is model 501 , which first appeared under this model number in 1890.
Levi's trademarks are the " two-horse-brand " leather tab and the fabric logo in red (red tab).
The leather tab shows two horses trying in vain to tear one of the company's jeans.
This indicates the durability and longevity of the jeans.
The red tab, on the other hand, was introduced in 1936 and carried the company name with the " Big E ", LEVI'S, until the 1971s.
Whoever speaks of vintage today automatically speaks of LeVI'S, which is why it should not be missing in the wardrobe.
